Hi, I'm Adam
Hi, I'm Adam
Available for new projects
a berlin-based creative director for
Eight years on brands including
Work
A handful of projects I care about. Most of my agency work sits under NDA,
so if you want the bigger picture, I'm happy to walk you through it.
A handful of projects I care about. Most of my agency work sits under NDA, so if you want the bigger picture, I'm happy to walk you through it.
"Entropy suggests that everything in the universe eventually becomes indistinguishable from everything else. Creation, design, and originality are our small, doomed, magnificent attempts to delay this."
"Entropy suggests that everything in the universe eventually becomes indistinguishable from everything else. Creation, design, and originality are our small, doomed, magnificent attempts to delay this."
"Entropy suggests that everything in the universe eventually becomes indistinguishable from everything else. Creation, design, and originality are our small, doomed, magnificent attempts to delay this."
Entropy suggests that everything in the universe eventually becomes indistinguishable from everything else. Creation, design, and originality are our small, doomed, magnificent attempts to delay this.
Services
I don't pick a lane and defend it. I follow what the idea needs,
whether that's an identity, a campaign, an interface or a film.
I don't pick a lane and defend it. I follow what the idea needs, whether that's an identity, a campaign, an interface or a film.
Brand identity
Art Direction
Campaign concepting
Logo & design systems
Branding
Web
Custom Framer builds
Landing pages
E-commerce design
Website art direction
genAI
Image, video & audio
AI art direction
Prompt engineering
Retouching & compositing
Motion
Motion design
Video editing
Social media content
Animated brand assets
Branding
Brand identity
Art Direction
Campaign concepting
Logo & design systems
Custom Framer builds
Landing pages
E-commerce design
Website art direction
Web
Motion design
Video editing
Social media content
Animated brand assets
Motion
Image, video & audio
AI art direction
Prompt engineering
Retouching & compositing
genAI
What I bring to the table
Most work is a memory of other work. A reference, slightly adjusted, arranged into something safe enough to approve. It's why so much of what gets made is competent and instantly forgettable.
I'm Adam, a creative director in Berlin, Irish by birth. Eight years across Vodafone, IKEA, Bosch and the European Union taught me how to hold a brand together under pressure and how to argue for a direction that makes people slightly nervous.
Every trend you've ever seen was one decision by someone who went first. That's the work I'm built for. I can do safe, I've done plenty of it, and I'll tell you when it's the right answer — but what I'm actually good at is making something unforgettable out of nothing, before there's a reference to point at. Brands come to me for a brand. They come back when they want to be the thing everyone else copies next year.
Going independent was about choosing what to point all of that at.
Most work is a memory of other work. A reference, slightly adjusted, arranged into something safe enough to approve. It's why so much of what gets made is competent and instantly forgettable.
I'm Adam, a creative director in Berlin, Irish by birth. Eight years across Vodafone, IKEA, Bosch and the European Union taught me how to hold a brand together under pressure and how to argue for a direction that makes people slightly nervous.
Every trend you've ever seen was one decision by someone who went first. That's the work I'm built for. I can do safe, I've done plenty of it, and I'll tell you when it's the right answer — but what I'm actually good at is making something unforgettable out of nothing, before there's a reference to point at. Brands come to me for a brand. They come back when they want to be the thing everyone else copies next year.
Going independent was about choosing what to point all of that at.
Most work is a memory of other work. A reference, slightly adjusted, arranged into something safe enough to approve. It's why so much of what gets made is competent and instantly forgettable.
I'm Adam, a creative director in Berlin, Irish by birth. Eight years across Vodafone, IKEA, Bosch and the European Union taught me how to hold a brand together under pressure and how to argue for a direction that makes people slightly nervous.
Every trend you've ever seen was one decision by someone who went first. That's the work I'm built for. I can do safe, I've done plenty of it, and I'll tell you when it's the right answer — but what I'm actually good at is making something unforgettable out of nothing, before there's a reference to point at. Brands come to me for a brand. They come back when they want to be the thing everyone else copies next year.
Going independent was about choosing what to point all of that at.
Testimonials
I’ve spent eight years making the case for other people’s work.
Here’s someone else making it for mine.
I've spent eight years making the case for other people's work. Here's someone else making it for mine.
Adam thinks two steps ahead. Not in a loud way. He just sees where things are going before the room catches up, and he picks up on what sits between the lines: tone, intention, context. Give him a blank page and a purpose and he makes it feel alive. High standards, a real creative problem solver, and a genuinely nice guy to have on your team.
Malte Thiele
Founder, ExperiUp
Adam thinks two steps ahead. Not in a loud way. He just sees where things are going before the room catches up, and he picks up on what sits between the lines: tone, intention, context. Give him a blank page and a purpose and he makes it feel alive. High standards, a real creative problem solver, and a genuinely nice guy to have on your team.
Malte Thiele
Founder, ExperiUp