Hi, I'm Adam
Available for new projects
a berlin-based creative director for
Eight years on brands including
What I've made
What I've made
A handful of projects I care about. Most of my agency work sits under NDA,
so if you want the bigger picture, I'm happy to walk you through it.
A selection of projects I care about. Most of my agency work sits under NDA — happy to walk you through it directly.
Work
"Entropy suggests that everything in the universe eventually becomes indistinguishable from everything else. Creation, design, and originality are our small, doomed, magnificent attempts to delay this."
Entropy suggests that everything in the universe eventually becomes
indistinguishable from everything else. Creation, design, and originality are our small, doomed, magnificent attempts to delay this.
Range, on purpose
Range, on purpose
I don't pick a lane and defend it. I follow what the idea needs,
whether that's an identity, a campaign, an interface or a film.
Multidisciplinary by practice, focused by execution. From initial concept to final polish, here is what I bring to the table.
Services
Brand identity
Art Direction
Campaign concepting
Logo & design systems
Branding
Web
Brand identity
Logo design
Print & social media
genAI
Brand identity
Logo design
Print & social media
Motion
Brand identity
Logo design
Print & social media
Branding
Brand identity
Logo design
Print & social media
Custom Framer builds
Landing pages
E-commerce design
Website art direction
Web
Motion design
Video editing
Social media content
Animated brand assets
Motion
Image, video & audio generation
AI art direction
Prompt engineering
Retouching & compositing
genAI
What I bring to the table
Most work is a memory of other work. A reference, slightly adjusted, arranged into something safe enough to approve. It's why so much of what gets made is competent and instantly forgettable.
I'm Adam, a creative director in Berlin, Irish by birth. Eight years across Vodafone, IKEA, Bosch and the European Union taught me how to hold a brand together under pressure and how to argue for a direction that makes people slightly nervous.
Every trend you've ever seen was one decision by someone who went first. That's the work I'm built for. I can do safe, I've done plenty of it, and I'll tell you when it's the right answer — but what I'm actually good at is making something unforgettable out of nothing, before there's a reference to point at. Brands come to me for a brand. They come back when they want to be the thing everyone else copies next year.
Going independent was about choosing what to point all of that at.
Most work is a memory of other work. A reference, slightly adjusted, arranged into something safe enough to approve. It's why so much of what gets made is competent and instantly forgettable.
I'm Adam, a creative director in Berlin, Irish by birth. Eight years across Vodafone, IKEA, Bosch and the European Union taught me how to hold a brand together under pressure and how to argue for a direction that makes people slightly nervous.
Every trend you've ever seen was one decision by someone who went first. That's the work I'm built for. I can do safe, I've done plenty of it, and I'll tell you when it's the right answer — but what I'm actually good at is making something unforgettable out of nothing, before there's a reference to point at. Brands come to me for a brand. They come back when they want to be the thing everyone else copies next year.
Going independent was about choosing what to point all of that at.
Most work is a memory of other work. A reference, slightly adjusted, arranged into something safe enough to approve. It's why so much of what gets made is competent and instantly forgettable.
I'm Adam, a creative director in Berlin, Irish by birth. Eight years across Vodafone, IKEA, Bosch and the European Union taught me how to hold a brand together under pressure and how to argue for a direction that makes people slightly nervous.
Every trend you've ever seen was one decision by someone who went first. That's the work I'm built for. I can do safe, I've done plenty of it, and I'll tell you when it's the right answer — but what I'm actually good at is making something unforgettable out of nothing, before there's a reference to point at. Brands come to me for a brand. They come back when they want to be the thing everyone else copies next year.
Going independent was about choosing what to point all of that at.
In their words
In their words
I've spent eight years making the case for other people's work.
Here's someone else making it for mine.
Multidisciplinary by practice, focused by execution. From initial concept to final polish, here is what I bring to the table.
Testimonials
What sets Adam apart is the balance: a rigorous professional work ethic, a progressive understanding of design, and a deep, poetic-cinematic sensibility. He isn't just someone who executes. He's a visionary creative director who develops concepts at the highest level of the industry.
Nicolás J. Scatamacchia
Director/Producer, DISZIPLIN Filmproduktion
