EUROPEAN GLOBAL GATEWAY

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The European Global Gateway was a massive Europe-wide campaign that aimed to bring to light the benefits of European foreign aid to adolescents by means of wild-posting, art installations and a metaverse world.

I was lead designer for the majority of this campaign, having been there from the start, back when we pitched our idea to the European Union in 2021.

I lead art direction for the project and personally handled the design of posters (from concept to printing), the website (from concept to coordinating with developers) and various promotional material while managing and coordinating with teams that handled social media and the building of our metaverse (taken care of by the very talented team at Journee).