SIRONA CBD

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Sirona are a CBD company that focuses on the use of CBD flower to treat anxiety, depression and other mental ailments. In preparation for the release of a new line of medicinal products, they hired me as a graphic designer for their packaging and branding.

They wanted a colorful design that blurred the lines between casual and medicinal, with a focus on unique and memorable artwork to capture the attention of their target consumers.

I decided to illustrate what I felt to be the visual representation of each CBD strains effects on the mind, both in the mental areas that it tackles and the resulting effects. The vivid colors and iconic side head shape were then to become synonymous with the Sirona brand into the future of their products.